Message from Company CEO

Taseer Yousaf Makhdoom is a highly respected business leader with over 50 years of proven experience in sales, marketing, business development, and executive leadership. Throughout his distinguished career, he has built a reputation for integrity, professionalism, strategic leadership, and delivering exceptional value through trusted client relationships.

He has held senior leadership positions with renowned organizations, including State Life Insurance Corporation of Pakistan, American Life Insurance (ALICO), IGI Life Insurance, United International Group, and also served as Chairman of Alpha Insurance Company. His extensive experience in business development, team leadership, and client advisory has earned him the trust and respect of professionals across Pakistan.

Today, as the Chief Executive Officer of First Choice Properties – DHA Lahore, Mr. Makhdoom brings his wealth of experience to the real estate sector. Under his leadership, First Choice Properties is committed to delivering trusted, transparent, and professional solutions for buying, selling, construction, investment, and property management, ensuring every client receives expert guidance and exceptional service.

His vision is simple: to build lasting relationships through trust, integrity, transparency, and excellence—making every property decision a confident and rewarding experience.